Real Estate Consultancy

LuxRE Consultants carry out a meticulous analysis of each property they list. This work involves an accurate valuation of the property, combined with an aggressive marketing strategy guided by the 4 Ps (Product, Price, Place and Promotion) and focused on the target audience.

Regarding the determination of the property’s market value, this is based not only on the comparative method but also on the income generated by the property, assessed through its profitability in the rental market, as well as its future residual value.

Both are discounted at the prevailing market discount rate.

Therefore, prior to brokerage, a thorough diagnosis is carried out, identifying the property’s strengths and weaknesses as well as market threats and opportunities through a SWOT analysis, along with an accurate valuation based on a sound analysis of supply and demand.

Only then will the property “enter” the market for sale, with professional images and description, exported to national and international property portals and shared with more than 200 real estate agencies operating in the area.